At the beginning of 1967, a number of models took the initiative to start their own agency under the name 'Euromodel'. At the time, there were around thirty full-time models in the Netherlands, and no distinction was made between fashion and commercial models.

The rapid growth in the consumer market in the nineteen-seventies meant that there was a demand for more natural-looking models in various age categories. Euromodel took advantage of this need by introducing a new department called ‘Eurospecials’, alongside their already-established Fashion department.

Over a period of fifteen years, the departments expanded and became increasingly more professional in order to meet the increasing demand. In order to give the customer a good overview of our entire selection of models, it was essential to publish our first annual catalogue in 1981.

Due to a proliferation of agencies representing special models in the Netherlands - some agencies sometimes had around 25,000 models on their books - the name 'Specials' adopted a different meaning than what Euromodel had originally intended. For this reason, Euromodel dropped the name 'Eurospecials' in 2001.

Euromodel then focussed on offering the customer a wide range of professional models in various age categories. Euromodel's different approach has meant that we received (and continue to receive) many positive reactions from our customers.